NBCUniversal has updated its Cookie Notice to explain how the company and its affiliates, along with partners such as advertisers and vendors, use cookies and similar tracking technologies on their websites, apps, and services. This includes a wide range of services such as interactive TV, voice-activated assistants, connected devices, and even those used at its theme parks. This notice provides detailed information about the cookies used, your options for managing them, and how they fit into NBCUniversal’s broader Privacy Policy.
Cookies are small text files that are placed on your device and that track and collect data to improve your user experience. NBCUniversal uses several types of cookies, including HTTP cookies, HTML5 and Flash local storage/flash cookies, web beacons/GIFs, embedded scripts, ETags/browser caches, and software development kits, to improve functionality and provide personalized content. These cookies can be categorized as first-party and third-party cookies, depending on the source.
First-party cookies are placed either directly by NBCUniversal or through its third-party service providers. These cookies help provide core services like system administration, security, fraud prevention and enabling shopping capabilities. They are essential for users to access and enjoy the full range of features that NBCUniversal services offer.
On the other hand, third-party cookies are placed by third parties, including advertisers, analytics providers, and other vendors. These cookies allow NBCUniversal to track your device across multiple websites and services, enabling certain features like personalized advertising and content recommendations. They are crucial to improving user experience and measuring the effectiveness of advertising campaigns.
NBCUniversal uses several types of cookies, each serving different purposes. Strictly necessary cookies are necessary for the functionality of the services, such as security and fraud prevention. Storage and access cookies help store device identifiers and preferences. Measurement and analytics cookies collect data on how users interact with the services to improve future experiences and performance. Personalization cookies help recognize first-time visitors and remember preferences, such as language settings or login details. Content selection and delivery cookies enable NBCUniversal to provide relevant content, such as news and videos, based on the user’s interest.
In addition to these, ad targeting and delivery cookies are used to personalise advertising based on browsing habits and preferences. These cookies enable third-party advertisers to deliver personalised ads across different platforms and devices. Social media cookies, set by platforms such as Facebook and Twitter, enable users to share content and track activity across multiple services. However, users have the option to manage and limit the collection of these cookies.
NBCUniversal offers a number of tools and options to manage cookie preferences. You can adjust your cookie settings directly through the “Cookie Settings” link in the footer of the website or by managing your browser settings. Instructions are available for popular browsers such as Google Chrome, Apple Safari, Mozilla Firefox, and Microsoft Internet Explorer. Opting out of certain cookies may impact the functionality of certain features, such as personalized ads and content.
For those who wish to disable analytics cookies, vendors such as Google, Omniture, and Mixpanel offer opt-out mechanisms. Flash cookies, which are often used by advertisers, can be removed via the Flash Player Settings Manager. Additionally, several advertising alliances offer mechanisms to opt out of interest-based ads, including the Digital Advertising Alliance in the US and the European Interactive Digital Advertising Alliance in Europe.
Mobile users can manage their privacy settings through their device settings, enabling options such as “Limit ad tracking” on iOS or “Opt out of ad personalization” on Android devices. Similarly, settings on connected devices such as smart TVs and streaming devices can be adjusted to limit ad tracking and content recognition.
If you wish to opt out of cross-device tracking for advertising purposes, NBCUniversal allows you to manage this through browser and device settings. It’s important to note that disabling cookies may impact certain aspects of your experience, but other types of data may still be collected, such as for internal research or analytics purposes.
If you have any questions or concerns regarding this Cookie Notice, users may contact NBCUniversal’s privacy team at Privacy@nbcuni.com . European users may direct inquiries to the company’s UK office at Privacy, Legal Department, Central Saint Giles, St Giles High Street, London, WC2H 8NU, United Kingdom.
NBCUniversal reserves the right to revise this Cookie Notice from time to time to comply with legal requirements. Users are encouraged to review this notice periodically to stay informed about updates regarding the use of cookies and privacy practices.
